You write content without knowing what to target.
Most small businesses publish on whatever feels right that week. The result: posts no one searches for, ads in the wrong category, and a website you cannot tell is broken.
Writing blog posts and ads on guesses about what customers search.
Not knowing which competitors are taking the same audience as you.
Paying for SEO tools you only use a couple of times a quarter.
See the four research tools that decide where to focus →
Why a research stack belongs inside your marketing platform
Three research tools and a website audit, feeding the same content, ads, and campaigns you build elsewhere in Craftify.
Three keyword research types
Surface high-intent keywords for your services, find long-tail variations, and check the search volume before you write the post.
Real competitors, not guesses
Find SEO and PPC competitors of your domain. See who actually shares your audience and which terms they own.
Audience and audit, side by side
Define personas you can use across email, ads, and content. Run a website audit for performance and stats so the work has a baseline.
Four research tools, one workspace
Keyword research, competitor research, audience segmentation, and website audit. Each one feeds the rest of your marketing.
Want a walkthrough on a specific niche? Book a demo with our team.
How it works
Pick the tool, get the data, use it in the rest of Craftify.
1
Pick the research tool
Keyword research, competitor research, audience segmentation, or website audit. Each one is configured for service businesses out of the box.
2
Run the report
Enter a domain, a topic, or a service. The tool returns specific keywords, competitors, persona definitions, or a site audit.
3
Use it elsewhere in Craftify
Pull keywords into a blog post or ad. Use a persona for an email send. Fix what the audit flagged. The output feeds the rest of the platform.
Ready to write content people actually search for?
Frequently asked questions
Competitor Research (SEO and PPC), Keyword Research (three research types), Audience Segmentation (persona builder), and Website Audit Report (performance and stats).
Output flows directly into the rest of Craftify. A keyword from research drops into a blog post or ad. A persona from segmentation drives email sends. The work doesn't end in a report.
Yes. Keyword research is configured for service businesses, so you can search around a specific service or product profile and get terms with intent behind them.
Yes. The audit returns performance and stats with notes on what each finding means and which fixes have the biggest impact.
Yes. Reports run on demand, so you get current search volume and competitor data each time.
No. Strategy Tools run in your browser, so they work on any device.