Touchpoints that should be automatic, aren't.
Birthday emails get forgotten. Review requests go out a week too late. New leads sit in a list nobody emailed. Most of this should run on its own.
Forgetting to send the post-service review request, so the Google review never lands.
New leads going days without a hello because no one runs the welcome flow manually.
Birthday and re-engagement emails skipped entirely because they need a tool to set up.
See the touchpoints Craftify can run for you →
Why automations belong in your marketing platform
Tied to the same contacts, brand profile, and email tool you already use. Set it up once and the customer journey runs itself.
Triggered off your real contact data
Birthdays, pipeline moves, tag changes, satisfaction signals from past emails. The trigger is whatever the contact record says, not a separate database.
Sends from your domain, on-brand
Automated emails go from your business email, with your logo and colors. They look like the rest of your marketing because they are the rest of your marketing.
Connects email actions to next steps
A two-step Google review request asks for a rating first, then only sends happy customers to the review page. Email actions can also fire other automations.
Touchpoints that run on their own
Birthday emails, post-service review requests, welcome sequences, win-back sends, and pipeline-triggered messages, all from one workspace.
Need a custom trigger? Talk to our team. Most automations are configurable per contact type.
How it works
Pick a trigger, write the message once, and the platform takes it from there.
1
Pick a trigger
Birthday, pipeline move, tag added, segment change, post-service marker, or a satisfaction signal from a previous send.
2
Write it once
Design the email or message in the same editor you use for the rest of your marketing. Pull in dynamic fields so it stays personal.
3
Let it run
Triggers fire as contacts hit them. Stats log against the contact record. You only step in to change copy or pause it.
Ready to stop hand-sending the same email every week?
Frequently asked questions
Birthday emails, post-service review requests, welcome sequences for new leads, win-back sends, pipeline-triggered messages (e.g. when a lead becomes a customer), and tag-based or segment-change triggers.
When triggered, Craftify sends an email asking the customer how their experience was. If they respond positively, they get a follow-up asking for a Google review. Unhappy customers get a different path so you hear from them privately first.
Yes. Email actions (open, click, reply path) can fire follow-up automations. So a tag change after a welcome email can trigger the next sequence.
Your own domain, with your sender name and signature. Connect your domain once and every automation sends from your brand.
Yes. Each automation logs sends, opens, and clicks against the contact record. Pull a list by trigger or segment to audit who received what.
No. Marketing Automation runs in your browser, so it works on any device.