Craftify AI vs Simplified
Craftify AI is an all-in-one AI customer platform for local service businesses. Simplified designs and posts; Craftify does that too, and adds a CRM, email from your own domain, automation, and Google reviews so the campaign goes past the post.
No credit card • Setup in 5 minutes • From $32/month
Why service pros pick Craftify AI over Simplified
Craftify AI is an all-in-one customer platform for local service businesses: it helps you win new customers and keep them. Here is where it differs from Simplified.
Design and social, plus the rest of marketing
A visual designer, AI writing, and social scheduling are in both. Craftify also includes a CRM, email marketing, lead forms, blog publishing, SEO reporting, and Google reviews in one workspace. One login, one bill.
AI that already knows your business
Craftify builds your business profile from your website URL or Google Business Profile, so posts, blogs, ads, and emails come back in your brand voice. Pick a template and review, no prompts to write.
Email from your domain, not just social posts
Send from your own domain with no Craftify branding, segment by tag or pipeline, and track opens and clicks per contact. Simplified doesn't ship email marketing.
Contacts at the center of your marketing
Import from CSV, QuickBooks, or Shopify, or let lead forms add contacts for you. Tag, segment, add notes, and move leads through pipelines that trigger follow-ups.
Research that briefs every campaign
Competitor research (SEO and PPC), keyword research, audience personas, and a website audit. Then write SEO-optimized blog posts and publish them to WordPress or Shopify.
Built to run on autopilot
Set up your business profile once. Automations keep social posts, birthday emails, and Google review requests going on schedule, even on weeks you forget to log in.
73%
Average cost reduction vs. using multiple tools
12hrs
Weekly time savings on marketing tasks
3x
Average lead increase reported by users
Craftify AI vs Simplified, feature by feature
| Features |  | Simplified |
|---|---|---|
| Visual designer for social, ads, and print | ||
| AI image generation and background removal | ||
| AI writing for captions, blogs, ads, and emails | ||
| AI that knows your services, audience, and brand voice | ||
| Schedule posts to Facebook, Instagram, and TikTok | ||
| Brand kit (logo, colors, fonts) applied across designs | ||
| CRM with tags, segments, and pipelines | ||
| Email marketing from your own domain | ||
| Marketing automation (birthdays, review requests, segments) | ||
| Lead capture forms that add contacts | ||
| Publish blog posts to WordPress or Shopify | ||
| Business cards and brochures | ||
| Keyword and competitor research (SEO and PPC) | ||
| Google Business Profile, Analytics, and Search Console | ||
| QuickBooks contact import | ||
| Zapier integration | ||
| Pricing | $32/Month**Billed yearly, or $39/month billed monthly | $24/Month |
Everything you need to win and keep customers
One workspace for leads, contacts, reviews, email, social, ads, and automation. Click through to see what each one looks like inside Craftify AI.
Plan and automate
Set it up once, then let it run
Campaign plans, one calendar, and automations that fire on their own, even on weeks you do not log in.
Pick a goal, and Craftify drafts the slogan, the message, the visuals, and a week-by-week plan of action items. Each item becomes a post, an email, or an article you approve.
See campaigns
Every scheduled post, email, and article on one calendar, color-coded by channel, with a check mark once it has gone out. Filter by type, status, or source.
See the content calendarChain a trigger to actions: write a social post twice a week and add it to the calendar, send a birthday email, or follow up after a job. Set the schedule once and approve what it drafts.
See marketing automationSend every customer a review request after each job, with your Google review link one tap away. New reviews land in Craftify, where AI drafts the reply and you approve it.
See Google reviews
Create
Publish-ready content, in your brand voice
Craftify already knows your services, audience, and brand voice, so you pick a template and review, instead of writing prompts.
Get the caption, the hashtags, and the visual for Instagram, Facebook, or TikTok in one pass. Edit the design in the built-in Visual Designer, then publish or schedule from the same screen.
See the social post tool
Write the subject line, preview text, and a branded email body, then send from your own domain with no Craftify branding on it. Opens and clicks are tracked per contact.
See email marketingHeadlines, descriptions, and images sized for each network, with character counts checked as you edit. Google Ads publish straight from Craftify.
See the ad writerSEO-optimized articles written around the keywords you want to rank for, with a cover image and a card preview. Publish to WordPress or Shopify in one click.
See the blog post writer
Grow and measure
Know who to follow up with, and what works
Contacts, reports, and the tools you already use, connected in one place.
Import from CSV, QuickBooks, or Shopify, or let your website lead forms add contacts for you. Tag, segment, add notes, and move leads through pipelines that trigger follow-ups.
See the CRM
Google Analytics, Search Console, email results, Instagram, and Google reviews in one place, each with a Craft Buddy summary that says what to do next.
See insightsConnect Google Business Profile, Google Ads, Google Analytics, Search Console, Facebook and Instagram, TikTok, WordPress, Shopify, QuickBooks, and Zapier. Publish and sync without copy-pasting.
See integrations
Real results from local service businesses
How real service pros use Craftify AI to win more customers, cut tool costs, and spend less time on marketing.
"Craftify AI transformed my business. Their all-in-one platform made my marketing effortless, and the website and content they helped me create brought in a $100,000 project from a single ad. My SEO and Google Ads results have never been better!"
$100k project from one ad
in 2 yearsHeather
Spruce Wood LtdCabinet Maker"With Craftify AI, I finally have a marketing system that works for electricians. The automated follow-ups and local ad templates helped me double my inbound calls, and I spend way less time on marketing every week."
2x more inbound calls
in 6 monthsAmir
A1 Arc ElectricElectrician"As a financial advisor, compliance and professionalism are key. Craftify AI's email and content tools made it easy to reach new clients and keep my brand consistent. My email open rates and client engagement have soared!"
65% higher email opens
in 2 monthsAzza
QuantaLeap FinancialsFinancial AdvisorPricing built for small business
Every plan includes the full platform. Add more contacts, team members, or extras like text messages only when you need them.
Craftify Core (14-day free trial)
14 days of full Core access. No credit card.
$0 for 14 days
1,500 contacts
500 AI credits a month
3 team members
1,500 contacts
3,000 emails a month
500 AI credits a month
3 team members
8,000 contacts
16,000 emails a month
1,000 AI credits a month
8 team members
See the full comparison
All three plans side by side, including Craftify Agency with a human strategist, monthly pricing, add-ons, and everything each plan includes.
Not sure which plan fits? The call is free, and there is nothing to cancel during the trial.
Craftify AI vs Simplified: common questions
Simplified is an AI design and social-posting tool with an AI writer, AI designs, and a social scheduler, while Craftify AI is an all-in-one customer platform for local service businesses. Craftify designs and schedules too, and adds a CRM with pipelines, email marketing from your own domain, marketing automation, lead forms, Google reviews, SEO research, and blog publishing.
Yes, for most local service businesses Craftify AI replaces Simplified. The Visual Designer covers social posts, carousels, ad creatives, blog headers, business cards, and brochures, with AI image generation and background removal built in, and Craftify adds the CRM, email, automation, and SEO research Simplified leaves out.
Yes. Craftify writes social posts, blog posts, ads, emails, podcast scripts, and web page content. The AI already knows your services, audience, and brand voice from your business profile, so you pick a template and review instead of writing prompts.
Yes. Craftify publishes and schedules posts to Facebook, Instagram, and TikTok from one content calendar that also shows your blog posts, emails, and reminders.
Yes. Craftify sends email from your own domain with no Craftify branding on it, and tracks opens and clicks per contact. Send to a segment, schedule sends, or trigger emails from automations.
Yes. Craftify includes a CRM with contacts, tags, segments, notes, files, and pipelines that trigger follow-ups. Import from CSV, QuickBooks, or Shopify, or let your website lead forms add contacts for you. Simplified does not ship a CRM.
Yes. Craftify writes SEO-optimized blog posts around the keywords you want to rank for and publishes them to WordPress or Shopify in one click.
Craftify AI includes competitor research (SEO and PPC), keyword research, audience personas, and a website audit. Use the findings to brief every campaign you run.
Simplified One is $24/month (billed annually) for one seat with limited AI usage. Craftify Core includes 3 team members and 500 AI credits a month, Pro includes 8 team members and 1,000 credits, and every plan adds the CRM, email marketing from your domain, marketing automation, and SEO research that Simplified doesn't ship.
Yes. One Craftify AI account can run several businesses or clients, each as its own project with its own business profile, brand voice, and contacts. That suits agencies and owners who market more than one business.
Yes. Every account starts with a free trial of Craftify Core, and it does not ask for a credit card.
No. Craftify AI runs in your browser, so it works on any device.
Design is the start. Put the rest on autopilot.
Set up your business profile once. Craftify writes, designs, schedules, and follows up from there, in place of Simplified, your email tool, your CRM, and your SEO reporting.
Start free for 14 days  →No credit card. Setup in 5 minutes. Cancel anytime.