Visual scheduling is half the job
Visual scheduling, plus the rest of marketing
Later is built around social scheduling, Link in Bio, and a visual content calendar. Craftify schedules to Instagram, Facebook, and TikTok with the same visual calendar approach, plus a designer that creates the post, an email tool that sends from your domain, and a CRM that holds your contacts.
Designs and AI captions in one place
Drag-and-drop designer for social posts, carousels, video, ads, blog covers, business cards, brochures, and print. AI captions, hashtags, and image generation tuned to your business profile. Later doesn't ship a designer.
From a social post to a customer in your CRM
Built-in CRM with contacts, tags, custom fields, and pipelines. Lead forms that pipe into your CRM. Email marketing from your own domain. Birthday emails, post-service review requests, and segment-triggered automations. Later doesn't ship any of these.
Blogs, emails, and reviews on the same calendar
Publish blogs to WordPress. Send emails from your own domain. Reply to Google reviews. View Google Analytics, Search Console, and Instagram stats as Craft Buddy summaries. All in the same content calendar.
Craftify AI vs. Later, feature by feature
| Features |  | Later |
|---|---|---|
| Schedule social posts to Instagram, Facebook, and TikTok | ||
| Visual content calendar | ||
| AI caption and content writer | ||
| AI captions tuned to your business profile (services, products, audience) | ||
| Hashtag suggestions | ||
| Drag-and-drop visual designer for social, ads, business cards, and print | ||
| AI image generation, photo editing, and background removal | ||
| Print designs (business cards, brochures, letterheads, envelopes) | ||
| Built-in CRM with contacts, tags, custom fields, and pipelines | ||
| Email marketing from your own domain with open and click tracking | ||
| Marketing automations (birthdays, review requests, segment triggers) | ||
| Lead capture forms that auto-fill your contacts | ||
| Publish blog posts directly to WordPress | ||
| Keyword research and competitor research | ||
| Google Business Profile integration (refresh info, reply to reviews) | ||
| Native QuickBooks contact sync | ||
| Virtual Business Card with QR code and scan tracking | ||
| Pricing | $39/Month*$33/month for yearly plan | From $18.75/Month |
Visual scheduling is half the job
Replace Later, Canva, Mailchimp, and your CRM with one platform that designs the post, captures the lead, and tracks the campaign.
Start with free creditsLater is a visual social scheduler with Link in Bio, hashtag suggestions, and an AI caption tool. Craftify AI is a marketing platform: social scheduling plus a visual designer, email marketing, a CRM, lead forms, blog publishing, and SEO research, all working off your business profile.
For Instagram-first small businesses, mostly yes. Craftify schedules to Instagram, Facebook, and TikTok with a visual content calendar that also shows blogs, emails, and reminders. Plus the email, CRM, and lead capture Later doesn't ship.
Craftify covers Instagram, Facebook, and TikTok directly. If you need Pinterest or LinkedIn scheduling specifically, Later supports those natively while Craftify connects via Zapier.
Craftify ships a Virtual Business Card with a direct link or QR code that you can use as a link in bio. Track scan counts. Not a full Linkin.bio replacement, but it covers the "one link with all your offers" use case for service businesses.
Yes. The Visual Designer covers social posts, carousels, video, ads, email covers, blog covers, business cards, brochures, and print. Every design pulls from your business profile (logo, colors, contact info, social links).
Yes. Craftify writes captions, blogs, ads, emails, and product descriptions, with your business profile (services, products, brand voice, audience) on every prompt.
Yes. Built-in CRM with contacts, tags, custom fields, pipelines, segments, interaction logs, and notes. Imports from CSV, QuickBooks, Zapier, and your Craftify lead form. Later doesn't ship a CRM.
Yes. Connect your domain, set sender name, signature, and reply-to. Emails send from your brand address with per-contact open and click tracking, scheduling, and automations.
Yes. Publish or schedule blog posts directly to WordPress.
Yes. Generate forms to collect leads, auto-add to your contact list.
Later Starter is $18.75/month (billed yearly), Growth is $37.50/month, Scale is $82.50/month. Craftify AI's Core plan is in the same range as Growth and includes the visual designer, CRM, email marketing, blog publishing, and SEO research Later doesn't ship.
No. Craftify runs in your browser, so it works on any device.
Credit card, billed monthly or yearly. Cancel anytime.